Campaigns.
A selection of campaign work across finance, healthcare, property, events and investor communications.
These projects show how I develop campaign ideas into clear, cohesive creative systems across brochures, packaging, direct mail, event collateral, client gifts and promotional material.
Client / Context
JLL · Pie Funds · JUNO KiwiSaver · Bupa · Campaign and promotional work
Role
Design lead · Art direction · Campaign design · Production design
Deliverables
Campaign concepts · Printed collateral · Packaging · Event material · Direct mail · Brochures · Promotional assets
Focus
Campaign systems · Multi-format rollout · Visual direction · Production-ready design
The challenge
Creating campaign work that could hold together across multiple formats.
Campaigns often need to work across different formats, audiences and production requirements.
The challenge was to create work that felt consistent and considered, while still adapting to each message, channel and output.
My role
I developed visual directions from concept through to final artwork.
My role included campaign concept development, art direction, layout design and production-ready artwork.
I worked across brochures, forms, packaging, event invitations, direct mail, client gifts and promotional collateral.
The approach
Each campaign started with the message, audience and format.
From there, I created a visual direction that could carry across the required touchpoints. The aim was to keep each campaign clear, consistent and practical to produce, while allowing enough flexibility for different formats, audiences and production needs.
The impact
Outcome
The work brought together concept, design and production across a wide range of campaign formats.
Together, these examples show my ability to create campaign work that is visually considered, easy to roll out and grounded in the practical needs of each audience, format and production process.
