Open to opportunities · New Zealand
Senior creative lead across design, campaigns, brand and creative AI.
I’m a senior creative lead with experience across design, brand systems, campaigns, publications, digital, print and creative operations. I help turn complex ideas into clear, considered creative work, with a recent focus on practical AI workflows that improve speed, consistency and production quality.
01 · Current
Creative AI Lead, Global Brand at JLL
02 · Career path
Senior Designer → Art Director → Creative AI Lead
03 · Experience
Design, brand, campaigns and publications
04 · Systems
AI workflows for imagery, translation and production
05 · Recognition
JLL Rising Star, New Zealand
01 · Creative AI
Using AI to solve real creative and production problems.
With a background in design, brand and creative delivery, I look for practical ways AI can support teams, from improving efficiency and reducing manual production work to opening up new ways to develop and deliver ideas.
02 · Work
Featured work.
Selected work across brand, campaign, design and Creative AI.
Office Dioramas
An AI-assisted campaign concept that turned outdated workplace problems into museum-style visual storytelling.
Bhone
Brand application across packaging, retail, digital and promotional assets for a premium wellness product launch.
Reports & Publications
Editorial and publication design for reports, disclosures, magazines and commercial marketing material across print and digital.
03 · About
A senior creative lead with global brand experience and a practical approach to AI.
I’m based in Auckland and have spent more than a decade working across in-house creative teams, from hands-on design roles through to art direction, brand systems and Creative AI.
I’m drawn to work that needs both creativity and structure: shaping the idea, organising the moving parts and making sure the final output is clear, useful and well made.