Creative AI.
My creative AI work focuses on practical ways to help creative and marketing teams produce, adapt and deliver work more effectively.
This includes building workflows, testing tools, setting clear brand guidance and deciding where AI can add real value across global teams.
Process
I approach creative AI as a practical problem to solve, not a shortcut. I start by understanding the brief, the risks and where the work is getting held up, then test whether AI can genuinely improve the process or outcome.
The aim is not to replace creative judgement. It is to find useful, responsible ways for teams to work more effectively, with clear brand guidance and the right level of human review.
Step 01
Brief and risk
Step 02
Tool assessment
Step 03
Pilot
Step 04
Brand alignment
Step 05
Adopt and monitor
Creative AI examples
Office Dioramas
An AI-assisted campaign concept that turned outdated workplace problems into museum-style visual storytelling.
Translation Workflow
An Adobe-compatible translation workflow that helped teams localise designed files faster while preserving layout quality.
AI Profiles
A brand-aligned AI headshot workflow created for JLL’s global website relaunch, balancing image quality, consistency and human review.
Workplace Visuals
A campaign visual system using AI-generated, illuminated workplace scenes to reframe the office as more than an address.
Take a Closer Look
AI-generated campaign visuals using optical illusion to make workplace performance more memorable and worth a second look.