Creative AI.
My Creative AI work focuses on practical applications that improve how creative and marketing teams produce, adapt and scale work.
This has included AI profile imagery, translation workflows, campaign visuals and tool assessment for global brand and marketing teams.
Process
I approach Creative AI as a practical workflow challenge, not a shortcut. The work starts with understanding the brief, the risks and the production problem, then testing where AI can genuinely improve speed, consistency or quality.
The aim is not to replace creative judgement. It is to build workflows that help teams produce better work more efficiently, with the right level of brand control and human review.
Step 01
Brief and risk
Step 02
Tool assessment
Step 03
Pilot
Step 04
Brand alignment
Step 05
Adopt and monitor
Creative AI examples
Office Dioramas
An AI-assisted campaign concept that turned outdated workplace problems into museum-style visual storytelling.
Translation Workflow
An Adobe-compatible translation workflow that helped teams localise designed files faster while preserving layout quality.
AI Profiles
A brand-aligned AI headshot workflow created for JLL’s global website relaunch, balancing image quality, consistency and human review.
Workplace Visuals
A campaign visual system using AI-generated, illuminated workplace scenes to reframe the office as more than an address.
Take a Closer Look
AI-generated campaign visuals using optical illusion to make workplace performance more memorable and worth a second look.