Take a Closer Look.
Creative AI campaign visuals created for a JLL office leasing concept.
The concept used optical illusions and hidden symbols to encourage audiences to look twice at workplaces that may appear polished, but no longer work for the people using them.
Client / Context
JLL office leasing campaign · Hidden-message visual concept
Role
Creative AI lead · Campaign concept · Visual direction · Image direction
Deliverables
Campaign concept · AI-generated visuals · Hidden-message image system · Digital assets
Focus
Creative AI · Campaign storytelling · Optical illusion · Workplace strategy
The challenge
Make people look twice at the office .
JLL needed campaign content that would make office leasing feel more engaging, while prompting businesses to question whether their workplace was still meeting employee needs.
The challenge was to turn a practical leasing message into a visual idea that rewarded attention and made people stop, look closer and think again.
I used used AI to create a second look.
My role
I developed the visual direction around hidden messages embedded within polished office environments.
Using AI image generation, I created a series of workplace visuals where symbols and emotional cues were concealed within the scene. Each image needed to work first as a credible office visual, then reveal a deeper message on closer inspection.
The approach
Spaces that reveal more when you look closer.
Using AI, I created optical illusion office scenes that made a practical leasing message more memorable and encouraged people to look twice.
The impact
Outcome
Instead of relying on standard office imagery, the campaign concept used hidden messages to create a more active viewing experience.
The project showed how Creative AI can help turn a simple leasing message into a campaign system with more intrigue, memorability and strategic intent.
