One Day Two Events.
A flexible event identity system for two connected corporate events.
I created a shared visual language that allowed both events to feel connected, while giving each one enough distinction for its own audience, format and purpose.
Client / Context
JLL New Zealand · Two connected corporate events
Role
Event identity · Art direction · Design system · Creative rollout
Deliverables
Event identity · Invitations · Signage · Badges · Programmes · Digital communications
Focus
Brand · Events · Campaign rollout · Visual systems
The challenge
Create one visual system for two events.
The two events took place on the same day and needed to feel connected, but not identical. Each had its own audience, purpose and event experience, so the identity needed to balance consistency with enough variation.
The challenge was to create a visual system that could flex across both events while staying easy to apply across printed, digital and on-site materials.
My role
I developed the event identity and applied it across the rollout.
I created the shared design approach, defined the visual variation between the two events and applied the system across key touchpoints.
The work needed to support everything from invitations and digital communications to badges, signage, programmes and smaller on-site materials.
The approach
Shared structure, clear variation.
The approach used a consistent typographic and layout system to connect the two events, with changes in colour, imagery or graphic treatment to give each event its own character.
This created a practical system that felt cohesive across the full day, while still helping attendees understand which event they were engaging with.
Key considerations
Shared visual language
Both events needed to feel part of the same day, using a consistent typographic, layout and brand system.
Clear variation
Each event needed enough distinction to feel specific to its own audience, format and purpose.
Format flexibility
The system needed to work across invitations, badges, signage, digital communications and printed programmes.
Production readiness
Assets needed to be simple to produce, easy to adapt and clear enough for event-day use.
Attendee experience
The identity had to support practical event moments, from arrival and wayfinding to hospitality and on-site materials.
The impact
Outcome
The final identity system connected the two events through a shared visual language while giving each one its own character.
It worked across digital, print and on-site materials, helping the full event day feel organised, polished and easy to navigate.
