AI Campaign Visuals.
AI-assisted campaign visuals created for a JLL office leasing campaign.
The concept used museum-style glass box dioramas to show outdated workplace problems as things that belong in the past.
Client / Context
JLL tenant campaign · Office leasing
Role
Creative AI lead · Visual concept development · Image direction
Deliverables
Campaign concept · AI-generated visuals · Diorama image system · Concept development
Focus
Creative AI · Campaign storytelling · Workplace strategy · Visual metaphor
The challenge
Make office leasing content feel more engaging and shareable.
JLL needed campaign content that would spark discussion around workplaces that no longer work for people, targeting those who needed to make better office decisions for their people and their business.
The challenge was to take a practical leasing message and turn it into a visual campaign idea that felt more distinctive than standard workplace imagery.
My role
I used AI to turn a creative concept into a visual campaign .
I developed the visual direction around the idea of outdated workplaces as museum exhibits.
Using AI image generation, I created a series of glass box dioramas that showed familiar workplace frustrations as relics from another time: poor location, outdated systems and uncomfortable office conditions.
The work needed to translate a campaign message into a visual system that was clear, memorable and flexible enough for digital campaign use.
The approach
Old workplace problems, treated like museum artefacts.
The core campaign message was simple: there’s no going back to workplaces that don’t work for people.
I explored this idea through a museum-style visual world, where outdated workplace problems were contained inside glass display boxes. This helped make the “old ways of working” feel distant, recognisable and ready to be left behind.
Key considerations
Clear visual metaphor
The diorama treatment needed to make outdated workplace problems feel like artefacts from the past.
Human workplace problems
Each visual needed to connect back to a real frustration people experience at work, not just a property feature.
Campaign flexibility
The image system needed to work across static digital, social and banner formats.
AI image quality
The visuals needed enough detail, consistency and polish to feel intentional, not experimental.
Message alignment
Each execution needed to support the campaign idea: there’s no going back to workplaces that don’t work for people.
Brand suitability
The concept needed to feel distinctive while still being appropriate for a global commercial real estate brand.
The impact
Outcome
The concept created a more distinctive way to communicate JLL’s tenant campaign message. Instead of relying on conventional office imagery, the dioramas made outdated workplace problems feel memorable and tangible.
The project showed how Creative AI can support campaign development by helping turn an abstract message into a visual system quickly, while still relying on creative judgement, image direction and brand understanding.
