Open to opportunities · Auckland, NZ
Senior creative lead across design, campaigns, brand and creative AI.
I’m a senior creative lead with experience across design, brand systems, campaigns, publications, digital, print and creative operations. I help turn complex ideas into clear, considered creative work, with a recent focus on practical AI workflows that improve speed, consistency and production quality.
01 · Current
Creative AI Lead, Global Brand at JLL
02 · Career path
Senior Designer → Art Director → Creative AI Lead
03 · Experience
Design, brand, campaigns and publications
04 · Systems
AI workflows for imagery, translation and production
05 · Recognition
JLL Rising Star, New Zealand
§ 01 · Work
Featured work
A selection of design, brand, campaign and Creative AI projects, from visual systems to practical workflows built for real production teams.
AI Profiles
A brand-aligned AI headshot workflow created for JLL’s global website relaunch, balancing image quality, consistency and human review.
AI Translations
An Adobe-compatible translation workflow that helped teams localise designed files faster while preserving layout quality.
Future Cities Perspectives
A future-facing event identity that brought imagination, colour and visual storytelling to a corporate real estate programme.
Bhone
Brand application across packaging, retail, digital and promotional assets for a premium wellness product launch.
Publications
Editorial and publication design for reports, disclosures, magazines and commercial marketing material across print and digital.
One Day Two Events
A flexible event identity system for two connected events, balancing shared structure with enough variation for each audience.
§ 02 · What I do
Creative work with structure behind it.
I work across design, brand, campaigns, creative operations and AI-enabled production, with a focus on making creative work clearer, more consistent and easier to deliver.
01 / 04
Creative AI and workflows
Practical AI workflows that improve production speed, consistency and quality across imagery, translation, campaign visuals and tool assessment.
02 / 04
Brand and campaign design
Brand systems, campaign concepts, event identities and multi-format creative rollout across print, digital and presentation formats.
03 / 04
Creative direction and visuals
Visual direction, layout systems, image direction and design standards that help work feel clear, consistent and well considered.
04 / 04
Digital, print and publications
Reports, proposals, presentations, publications and marketing materials designed with clear hierarchy and practical production in mind.
§ 03 · Creative AI
Creative AI that solves real production problems.
My Creative AI work focuses on practical applications that improve how creative and marketing teams produce, adapt and scale work.
This has included AI profile imagery, translation workflows, campaign visuals and tool assessment for global brand and marketing teams.
01 · Profiles
AI Profiles
A brand-aligned AI headshot workflow created for a global website relaunch.
02 · Localisation
AI Translations
An Adobe-compatible workflow helping teams localise designed files faster while preserving layouts.
03 · Campaigns
AI campaign visuals
AI-assisted imagery for real estate campaign storytelling and global marketing activity.
04 · Assessment
AI tool assessment
A practical framework for reviewing tools against brand fit, risk, output quality and business value.
Process
I approach Creative AI as a practical workflow challenge, not a shortcut. The work starts with understanding the brief, the risks and the production problem, then testing where AI can genuinely improve speed, consistency or quality.
The aim is not to replace creative judgement. It is to build workflows that help teams produce better work more efficiently, with the right level of brand control and human review.
Step 01
Brief and risk
Step 02
Tool assessment
Step 03
Pilot
Step 04
Brand alignment
Step 05
Adopt and monitor
§ 04 · About
A senior creative lead with global brand experience and a practical approach to AI.
I’m based in Auckland and have spent more than a decade working across in-house creative teams, from hands-on design roles through to art direction, brand systems and Creative AI.
I’m drawn to work that needs both creativity and structure: shaping the idea, organising the moving parts and making sure the final output is clear, useful and well made.